by Lisa McGrimmon
Do you need help applying to a newspaper job ad? Here's how to make the best impression when responding to an advertisement in your local newspaper.
Applying to advertised job postings from the local newspaper may seem like a thing of the past. However, it doesn't take long to check the paper for job ads, and employers still sometimes advertise jobs in this way, so it is completely reasonable to make checking newspaper job ads a part of your job search routine and strategy.
If you don't have a subscription to your local newspaper and your budget doesn't allow for one, you can access the job ads in newspapers for free in a few different ways.
When you are applying to advertised job postings, (whether they are newspaper job ads or online job ads) it is important to get your application in as early as possible.
You want the employer to review your resume before before he or she becomes inundated with a huge pile of resumes.
Do read the advertisement carefully, and take the time to write a targeted resume and cover letter, (do not sent a general form letter) but do everything in your power to submit your application early - the same day the ad first appears in the paper if possible.
One of the few advantages of applying to advertised jobs (as opposed to unadvertised jobs) is that the newspaper job ad will tell you exactly what the employer is looking for in a new employee.
Take full advantage of that information by ensuring that your resume and cover letter highlight any skills, experience and/or qualifications that the employer has mentioned in the job ad.
Target your resume and cover letter to the exact need the employer has expressed in the ad.
If the job ad does not provide the name of the employer, you can sometimes do a little bit of detective work to find out the name of the company, which will allow you to do some specific company research and help you target your resume even better.
One small point where you shouldn't do EXACTLY as the job ad says:
Often job ads will say, "Submit your resume to...". If the ad just says submit your resume, that means you should submit your resume AND a cover letter.
Employers don't always ask specifically for cover letters in job ads, but most employers expect to receive a cover letter with your resume. It is implied that you will send a cover letter along with your resume. If an employer is expecting a resume and a cover letter and you send only a resume, you probably won't be considered for the job.
You do not have to have 100% of the skills the employer asks for in order to be a competitive candidate for the job.
then you should apply for the job.
In your cover letter, do not apologize for or even mention the skill you don't have; you will only draw attention to a negative. Instead, highlight the skills you do have and emphasize the strengths you will bring to the company.
Occasionally you'll find a newspaper job ad that seems just too good to be true. If it seems to good to be true it probably is. If you could really make $40 per hour stuffing envelopes at home, we'd all be doing it.
Be particularly careful about job ads that ask you to pay money for something. You should not be paying money up front to get access to a job opportunity.
Even temporary agencies and recruiters should not be asking you for money up front. Temporary agencies are paid by the employers they serve, and recruiters are normally paid a percentage of your salary after you land a job.
The newspaper job ad will include instructions for submitting your resume. Be sure to follow those instructions carefully.
If the job posting says, "no phone calls please", do not call the employer. Ignoring instructions like that can instantly take you out of the running for the job.
If the employer provides more than one option for delivering your resume, use the option that gives you the most possibility to meet employer even if it is the less convenient option.
While pursuing advertised jobs should not make up the majority of your job search time, it is worthwhile to spend a bit of time applying to newspaper job ads and online job ads.
Be sure to check the paper daily, submit your resume as quickly as possible, and target your resume and cover letter to the needs the employer has specifically stated in the job ad.